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Ryanair slammed for 'misleading' cheap flight ads
Ryanair was today reprimanded for misleading customers with adverts for cheap flights, following a complaint from fellow budget airline easyJet.
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Ryanair was today reprimanded for misleading customers with advertisements for cheap flights, following a complaint from fellow budget airline easyJet.
easyJet had previously complained to the Advertising Standards Authority (ASA) that two of Ryanair’s national newspaper ads headlined ‘Glorious Gothenburg £10 one way’ and ‘Dusseldorf £10 one way’ were ‘misleading’ for customers.
In its complaint the airline also challenged the availability of the advertised £10 fares, whether the fares included taxes and check in charges or if they were misleading because they did not state the travel dates to which the fare applied.
Ryanair said over 10,000 seats were available during the booking period on the Gothenburg route, while over 22,000 seats were available on the Dusseldorf-Weeze route. The airline also claimed its website stated clearly when the offer was available and added that there was no requirement for advertisers to include specific travel periods of offers.
However the ASA said: ‘Because we considered that consumers would understand £10 ONE WAY to mean that all flights to Gothenburg and Dusseldorf-Weeze were available at £10, and because we had not seen evidence to support that claim, we concluded that the ads were likely to mislead’.
The regulator added that in the future either all seats must be available at the quoted fare or ads should state prominently that fares were ‘from’ a certain price.
Paul Simmons, easyJet’s UK general manager said: 'We welcome the ASA’s decision that one Ryanair advert broke six elements of the advertising standards code – that’s something of a record, even for them'.
Meanwhile, Ryanair’s Stephen McNamara said: 'It’s funny that Easyjet are such sticklers for detail when they refuse to publish their punctuality statistics'.
This is not the first time Ryanair has been in trouble with the ASA over its advertisements. In 2008 ASA referred the airline to the Office of Fair Trading for repeatedly breaching the advertising code and misleading customers.
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16 comments so far. Why not have your say?
Fred
Jul 14, 2010 at 09:54
Lovely Jubbly. Can't happen to a more deserving case. After my last encounter with this wretched airline, I was expected and in fact had no choice, but to sit in a sea of sick left from a previous flight. I was reluctantly given a J Cloth to clear it up after remonstrating with a stewardess who felt it wasn't her responsibility to do anything about it. This was after my two kids had to sit at opposite ends of the aircraft, no room in the overhead lockers for our hand luggage, a six hour wait due to a delayed flight in an airport where no Ryanair representative knew when we would leave, nor actually cared.
Because we were travelling in Spain, we had no way of checking in on-line, so we were charged the earth for the privilege at the airport. While I have a breath in my body, I will never travel with this morally corrupt and suspect Airline again. I suggest anyone else who has to travel with kids try Flybe where you get a seat together, well trained and pleasant staff and a clean aircraft!
report thisRonald Smith
Jul 14, 2010 at 10:00
Ryan Air seem to thrive and welcome news like this and probably consider it cheap publicity. I was stung recently in Alicante Airport when they claimed my hand baggage was too big allthough it fitted extremely easily in the gauge that stated "if it fits it goes" this must also be a breach of advertising standards ...however with the threat of not being allowed to board they stole 35 euro from me and is an ongoing complaint. (what a way to treat a customer of over 200 flights) Ron rmsmith001@googlemail.com
report thisDrogue
Jul 14, 2010 at 10:05
Great news that Ryanair has been brought to book. Would not travel with them ever again. I use easyJet who have on the many flights proved very good value and good service and recently with Jet2.Com from East Midlands who were excellent.
report thisAnonymous 1 needed this 'off the record'
Jul 14, 2010 at 10:10
"While I have a breath in my body, I will never travel with this morally corrupt and suspect Airline again"
Good for you Fred, I share your sentiments.
Ryanair shows how useless trading standards and other regulators are when it comes to protecting the consumer. They appear to persistently be in breach of ASA (& other) rules and guidelines; and what do they get? A reprimand. PATHETIC!!!
report thisAnonymous 2 needed this 'off the record'
Jul 14, 2010 at 10:48
I find them VERY good value. What I don't understand is why they structure it so that when I fly to the south of France and back for £50 I still feel ripped off - eg by the per person per leg "payment charges". Just add £5 to the ticket - still cheap.
report thisSceadugenga
Jul 14, 2010 at 10:56
Michael O'Leary of ryanair goes into a Dublin pub and asks for a pint of Guinness.
"That will be one Euro, please," says the barman.
"That's a very fair price," replies O'Leary.
"Would you like a glass with that, sir?" asks the barman.
report thisAnonymous 3 needed this 'off the record'
Jul 14, 2010 at 11:24
Ryanair...never ever again...I understand they have chosen to operate a particular business model and strategy but this does not excuse the company for abandoning the basic principals of fairness and decency.
If a company makes dealings with them on any matter other than buying a ticket intentionally difficult and are obstructive to every attempt to hold them to account , they should not be given a license to trade.
This company thrives on reprimands, they congratulate themselves on it, it's part of their culture..
ASA and other regulators.. WAKE UP!!
report thisstuart macleod
Jul 14, 2010 at 11:43
I agree with the negative comments above. My wife and I used RyanAir a few times to travel to ( rather far away from ) Stockholm. This suited us because our friends happened to live on that side of the City.
However the time when we were not allowed to check in a single bag between us weighing around 20 kgs because it weighed too much was the last straw. I had to buy another bag so that our luggage could be divided into two smaller pieces of luggage weighing less than 15 kgs each; and then had to pay extra because I was checking another piece of luggage! They clearly trade on the fact that the majority of the British public will take any amount of crap from " authority ". For us, enough is enough and like earlier contributors we will never ever allow RyanAir to humiliate us again.
report thisEllaCh
Jul 14, 2010 at 11:43
People who fly Ryanair should have their passports banned this airline is scandelously crooked. And please advertising industry wake up and refuse to place adverts for this company where are you morals? As a penalty, every time a breach of ASA rules happens Ryanair should have a 6month ban on all advertising. This would cost them huge amounts of money as the majority of space is prebooked in order to get huge discounts offered. They are blatently flouting the rules and will continue on the basis of all publicity is good publicity.
report thisgilbert long
Jul 14, 2010 at 12:23
We feel that Ryanair provide a relatively cheap "bus" to England when we feel the urge to leave our wonderful lifestyle en France, and wonder at the naivety of people who feel that £10 should be sufficient reward for such an efficient, albeit "no frills "service.
I would, however, quibble with Ryanair's punctuality record - anyone can claim a fantastic record by ging a target of a 90 minute flight which only takes 75 minutes anyway.
All in all, thanks to all the cheap flight operators - they all provide a much welcome service.
report thisgilbert long
Jul 14, 2010 at 12:23
When do we pay to use the loos on board ?
report thisAnonymous 4 needed this 'off the record'
Jul 14, 2010 at 12:39
If people read the information correctly they would know the conditions of travel and should not expect to be an exception to them. the reason Ryainair are able to the prices they do, is because the run a tight ship
report thisAndrew Stevenson
Jul 14, 2010 at 13:03
Everybody has forgotten what it used to be like before low cost airlines.
I haven't. It used to cost hundreds of pounds to fly with the likes of British Airways to anywhere in Europe. The prices were all fixed, there was no competition. Only the wealthy flew. When you think what it costs for a railway ticket, or a bus ticket in the UK, count your blessings. The sooner the flight tax is shifted from per passenger to per plane the better. Ryanair planes with every seat filled are paying far more tax than companies like Virgin and BA that fly half empty.
report thisfatcat
Jul 14, 2010 at 13:07
I cant understand all the bleating. What do you expect? I travelled once with Ryanair in an emergency and will never again-simple. Everyone likes to boast how clever they have been saving all that money on their holiday but those who know how they got there merely give a wry smile. I would not allow my pet skunk on any of their planes even in an emergency as I am now wise to them. Pay a little more !
report thisAnonymous 5 needed this 'off the record'
Jul 14, 2010 at 13:19
Isn't Ryanair the largest passenger carrying airline in Europe?
If they are so bad, how have they achieved that position?
report thisJeff of Sidcup
Jul 14, 2010 at 15:01
Why on earth does anyone want to travel with F..K Off Airwaves?
The foul mouthed owner says it all, "if you don't like it , eff off"
The only reason that they are the largest passenger carrier in Europe is that there exists a large number of people who will put up with almost unbelievable discomfort in order to save a few quid. I'd rather not go away if I had to fly Ryan.
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