Dixons post unimpressive numbers despite World Cup boost

The owner of Dixons, DSG International, has posted results showing only a modest recovery in its UK business despite a boost in sales of TVs around the World Cup.

Total sales at the group rose 3% over the past three months, though it achieved by far its strongest growth through its Nordic business. While in the UK sales were only up 2%, in the Nordic region they had risen a full 9%.

The chief executive of the group, John Browett, said he was pleased with the results: 'This is an encouraging start to the year, especially given the challenging market conditions. Our UK businesses performed particularly well, most notably with customers responding to our strong World Cup promotion and the excellent product ranges on offer.'

The group is pressing ahead with a re-vamp of its stores which it hopes will see off the threat of highly-regarded US electrical retailer BestBuy which has begun building a presence in the UK.